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[LifeeStyle] ‘Everything you’ve been told is a lie!’ Inside the wellness-to-fascism pipeline


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Jane – not her real name – is nervous about speaking to me. She has asked that I don’t identify her or the small, south-coast Devon town in which she lives. “I’m feeling disloyal, because I’m talking about people I’ve known for 30 to 40 years,” she says.

Jane isn’t trying to blow the whistle on government corruption or organised crime: she wants to tell me about her old meditation group. The group had met happily for decades, she says, aligned around a shared interest in topics including “environmental issues, spiritual issues and alternative health”. It included several people whom Jane considered close friends, and she thought they were all on the same page. Then Covid came.

Jane spent most of the first Covid lockdowns in London. During that time, she caught Covid and was hospitalised, and it was then that she realised something significant had changed: a friend from the group got in touch while she was on the ward. “I had somebody I considered a real best friend of mine on the phone telling me, no, I ‘didn’t have Covid’,” she says. “She was absolutely adamant. And I said: ‘Well, why do you think I went into hospital?’”


The friend conceded that Jane was ill, but insisted it must be something other than Covid-19, because Covid wasn’t real. Jane’s hospital stay was thankfully short, but by the time she was sufficiently recovered and restrictions had lifted enough to allow her to rejoin her meditation group, things were very different.

“They have been moving generally to far-right views, bordering on racism, and really pro-Russian views, with the Ukraine war,” she says. “It started very much with health, with ‘Covid doesn’t exist’, anti-lockdown, anti-masks, and it became anti-everything: the BBC lie, don’t listen to them; follow what you see on the internet.”

Things came to a head when one day, before a meditation session – an activity designed to relax the mind and spirit, pushing away all worldly concerns – the group played a conspiratorial video arguing that 15-minute cities and low-traffic zones were part of a global plot. Jane finally gave up.

This apparent radicalisation of a nice, middle-class, hippy-ish group feels as if it should be a one-off, but the reality is very different. The “wellness-to-woo pipeline” – or even “wellness-to-fascism pipeline” – has become a cause of concern to people who study conspiracy theories.

It doesn’t stop with a few videos shared among friends, either. One of the leaders of the German branch of the QAnon movement – a conspiracy founded on the belief that Donald Trump was doing battle with a cabal of Satanic paedophiles led by Hillary Clinton and George Soros, among others – was at first best known as the author of vegan cookbooks. In 2021, Attila Hildmann helped lead a protest that turned violent, with protesters storming the steps of Germany’s parliament. Such was his radicalism in QAnon and online far-right circles that he was under investigation in connection with multiple alleged offences, but he fled Germany for Turkey before he could be arrested.


Similarly, Jacob Chansley, AKA the “QAnon shaman” – one of the most visible faces of the attack on the US Capitol on 6 January 2021, thanks to his face paint and horned headgear – is a practitioner of “shamanic arts” who eats natural and organic food, and has more than once been described as an “ecofascist”.

link: https://www.theguardian.com/lifeandstyle/2023/aug/02/everything-youve-been-told-is-a-lie-inside-the-wellness-to-facism-pipeline

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