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[Software] Amazon Prime Video will include three types of new ads: you will no longer be able to watch a single series in peace


Arben

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It's been a month since Amazon announced one of the most controversial changes to its service: the arrival of ads to Prime Video . After the success of the cheap Netflix and Disney+ plans, the online shopping giant did not want to miss the opportunity to gain a foothold in this market and decided to add advertising to all users. To remove it, it gave the option to pay an extra, in addition to Amazon Prime, of 1.99 euros per month. But it seems that things are going to get worse.

Right now, Amazon shows one or two ads when users go to watch a video. This ad is shown at the beginning of playback, in addition to being able to exit again after a long period of pause or if we try to resume the series, or movie, another day. Depending on the content, ads may also appear while a chapter is playing, as if it were DTT, which is starting to get annoying.

 

 

But things seem like they're going to get worse. And, just a month after the launch of these new ads, Amazon Prime is about to confirm the arrival of three new types of ads. Ads that, if you don't pay the extra 1.99 euros more per month, you will have to swallow.

The new Amazon Prime Video ads

 

As we can read on various Internet sites, Amazon is preparing to show new advertising within its Prime Video:

Carousel ads. They are a type of ads that will appear in the usual ad breaks that are already active within the platform and through which we can scroll. If we interact, the ad will stop and we can, for example, add the product to the shopping cart. We will only be able to continue with the ad when we stop interacting with it.

Pause ads. It will appear, as the name suggests, when the user pauses the content they are viewing. It will remain on the screen in translucent form with a message and images, and will disappear when the user continues watching the series, or movie, they were watching.

Announcements with questions. One of the most annoying. It will ask the user questions or tell anecdotes, offering certain "rewards." The objective of this ad is for users to add them to the Amazon shopping cart.

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for more go here

 

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