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[Sports] Manchester City ousts Real Madrid from the top of the most expensive brands


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Guest High King Eslam

Manchester City FC became the most valuable football brand in the world, ending Real Madrid's four-year run at the top.

The English club, whose brand value increased by 13 percent to $1.51 billion, achieved a historic achievement by surpassing Real Madrid, whose brand value declined by 4 percent to $1.46 billion, to become the club with the most valuable brand in the world of football clubs.

Manchester City's brand value has increased by a positive 34 per cent since the COVID-19 pandemic, and is now at an all-time high.

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Manchester City also achieved the highest revenues in this year's season, which is the main engine in its rise to the top.

Hugo Hensley, Head of Sports Services at Brand Finance, said: “Manchester City FC achieved an extraordinary achievement by overtaking Real Madrid to become the brand champion for football clubs. For five years, the club has exercised its dominance in English football, winning four Premier League titles in the past five seasons. Considering this year’s ranking of brands, the classification highlights Manchester City’s performance off the field, in terms of building a strong brand and attracting fans and sponsors, which paves the way for the image of the Champions League final against Inter Milan in June.”

English clubs

Manchester United, whose brand value increased by 9 percent to $1.4 billion, surpassed its historic rival Liverpool by one place. Liverpool's brand value increased by 7 percent to $1.4 billion, making the two clubs fourth and fifth, respectively.

Both clubs have recorded positive brand value trajectories since 2022, finally surpassing pre-pandemic values. After two seasons hit by COVID-19, the 2022-23 season saw the continued return of live matches and fans to stadiums, boosting ticket sales and revenue.

Football clubs in London held on to the top 10. Arsenal saw the biggest increase in brand value, up 14 percent, to $906.28 million, up two places from 2022, and now ranks eighth.

https://www.i3lam-al3arab.com/مانشستر-سيتي-يطيح-بريال-مدريد-من-قمة-أغ/

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