[Console Games] SEGA is unwilling to hold acquisition talks after Microsoft's interest

[SnO]

Will Sega strengthen its close relationship with Xbox?

The legal controversy that is still going on between Microsoft and the US Federal Trade Commission (FTC) revealed new documents that were published last week as part of the case. out in November 2020.

Spencer described Sega as a target for Xbox because of the company's diverse games offering to the market, and because of its presence in the mobile gaming market in Asia, and after this news, Sega shares rose this week to their highest levels since 2007.

 

 

 

In response to a question about whether Sega was open to such acquisition talks, Sega CEO Shoji Utsumi told Bloomberg, "No, not now," and declined to talk about anything that might happen or has already happened between the two companies regarding this potential acquisition.

Sega has a close relationship with Microsoft, as its Creative Assembly studio worked on titles such as Halo Wars 2 and Age of Empires 4, and in 2021 the Japanese company announced a strategic alliance that will see the development of games using Microsoft's Azure cloud platform.

“Utsumi” added that the company is very close to Microsoft and has a great relationship with the management team, and for Microsoft in particular, it has great respect for Sega, according to what the CEO said.

On more than one occasion, Phil Spencer has publicly expressed interest in acquiring an Asian game developer, particularly a Japanese studio, as publisher Square Enix was also the target of that acquisition wave in 2019, legal documents revealed this week.

 

 

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